MKT-265 Blog

Whirlpool is a brand that brings reliable household appliances to the minds of many consumers. Whenever I see a Whirlpool commercial, I think about doing chores. I don't, however, usually connect the love and care that goes into household duties. The brand has, in recent years, made a strong effort to change the narrative surrounding their connection to the every day lives of consumers. The Company created various websites and platforms for their customers to make personal emotional connections (PEC) and share the benefits of its products with the world. This has been successful because it has built a community of over 17k individuals and affiliates that share their experiences with each other and the world. This has created a new view of how functional and essential the products are. These new connections gave customers a sounding board to share their lives, and ways that Whirlpool products and services have positively impacted them. This is how the Company has addressed social an...

 Social media has taken the world by storm. In my life time, I never thought I would see so many faces buried into the screens of computers and smart phones. Although I come from the generation of kids who played outside and used their imaginations, I, too, have become enthralled with being online and chatting with others. On a daily basis, I use different forms of social media. For instance, I use Slack to communicate with my coworkers and teammates. From the time I start my day in the morning, until the time I leave work, I am constantly being pinged or messaged about something. I even get pinged when others are conversing with each other, but not to me. Before and after work, I check Facebook (FB) messages and make posts. FB is downloaded as an app on my phone, so I am constantly pinged on my phone after work. Now that I think about it, I don't get much of a break from social media, although I really only visit the one site for personal consumption. When on FB, I only typically ...