MKT-265 Blog

 Social media has changed the way we use the internet, how we communicate with each other, and the way we consume information. This is very evident when I think of how social media influencers have changed the way consumers are marketed to. I think the concept of an influencer is ingenious. Social media influencers, such as Logan Paul or his brother Jake, encourage a massive number of people to different calls to action. These calls to action can be as benign as casting a vote about a product, to as overt as asking followers to actually purchase a product. As in the case of Andrew Bachelor, influencers don't even have to mention the name of a brand anymore. Simply wearing a t-shirt or hat with a brand logo can spark viewer interest that can translate to revenue for the sponsor. In addition, influencers are often paid six figures just to feature products or services in their social media posts or digital content. Influencers play a major role is marketing because they are marketing ...

Whirlpool is a brand that brings reliable household appliances to the minds of many consumers. Whenever I see a Whirlpool commercial, I think about doing chores. I don't, however, usually connect the love and care that goes into household duties. The brand has, in recent years, made a strong effort to change the narrative surrounding their connection to the every day lives of consumers. The Company created various websites and platforms for their customers to make personal emotional connections (PEC) and share the benefits of its products with the world. This has been successful because it has built a community of over 17k individuals and affiliates that share their experiences with each other and the world. This has created a new view of how functional and essential the products are. These new connections gave customers a sounding board to share their lives, and ways that Whirlpool products and services have positively impacted them. This is how the Company has addressed social an...

 Social media has taken the world by storm. In my life time, I never thought I would see so many faces buried into the screens of computers and smart phones. Although I come from the generation of kids who played outside and used their imaginations, I, too, have become enthralled with being online and chatting with others. On a daily basis, I use different forms of social media. For instance, I use Slack to communicate with my coworkers and teammates. From the time I start my day in the morning, until the time I leave work, I am constantly being pinged or messaged about something. I even get pinged when others are conversing with each other, but not to me. Before and after work, I check Facebook (FB) messages and make posts. FB is downloaded as an app on my phone, so I am constantly pinged on my phone after work. Now that I think about it, I don't get much of a break from social media, although I really only visit the one site for personal consumption. When on FB, I only typically ...