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New Marketer Advice

The marketing field can be a very exciting industry to step into. There are so many avenues in which one can enter, like social media marketing, public relations, or television ads. Taking a step into such a career does, however, require careful consideration of ethical practices. Within an integrated marketing campaign, it is important to keep in mind all the ethical standards set by the industry and the American Marketing Association. Specifically, it is imperative to place honesty and transparency in high regard. No consumers want to be lied to, taken advantage of, or have anything hidden from them. Going against this ethical rule can be dangerous for consumers socially and physically. For example, imagine if a pizza company hid or lied about its ingredients. A customer with an extreme allergy could be exposed to a life-threatening situation if they have an allergic reaction to the product. The company would absolutely be responsible for any damages caused, due to their lack of tran...
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S.M.A.R.T. Goals (QH)

 Goals are ideas that are fueled by our innermost desires to succeed. When we set goals, we are laying the foundation for the execution of our master plans. Okay, goal setting doesn't have to sound sinister, but is important when desired outcomes are being worked toward. Goals are different from strategies and tactics in that goals are considered the bigger picture. To identify the objectives, we must ask ourselves, 'what do we want to happen?' Strategies and tactics answer the questions 'what do we do and how do we do it?' Specifically, strategies are strong overarching visions, intended to fulfill a predetermined objective, and ensures business activity contributes to the overall goal. Tactics, however, are the business activities that contribute to the overall goal. (CharlieSaidThat, 2019). Goals should always be S.M.A.R.T., which stands for Specific, Measurable, Attainable, Relevant, and Time-Based. SMART Goals serve as guard rails for your business activity and...
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Marketing Perspective: How Digital Media Influencers are Changing the Game

 Social media has changed the way we use the internet, how we communicate with each other, and the way we consume information. This is very evident when I think of how social media influencers have changed the way consumers are marketed to. I think the concept of an influencer is ingenious. Social media influencers, such as Logan Paul or his brother Jake, encourage a massive number of people to different calls to action. These calls to action can be as benign as casting a vote about a product, to as overt as asking followers to actually purchase a product. As in the case of Andrew Bachelor, influencers don't even have to mention the name of a brand anymore. Simply wearing a t-shirt or hat with a brand logo can spark viewer interest that can translate to revenue for the sponsor. In addition, influencers are often paid six figures just to feature products or services in their social media posts or digital content. Influencers play a major role is marketing because they are marketing ...
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Analyzing Whirlpool: Meeting Consumers' Needs on a Personal Level

Whirlpool is a brand that brings reliable household appliances to the minds of many consumers. Whenever I see a Whirlpool commercial, I think about doing chores. I don't, however, usually connect the love and care that goes into household duties. The brand has, in recent years, made a strong effort to change the narrative surrounding their connection to the every day lives of consumers. The Company created various websites and platforms for their customers to make personal emotional connections (PEC) and share the benefits of its products with the world. This has been successful because it has built a community of over 17k individuals and affiliates that share their experiences with each other and the world. This has created a new view of how functional and essential the products are. These new connections gave customers a sounding board to share their lives, and ways that Whirlpool products and services have positively impacted them. This is how the Company has addressed social an...
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Social Media: A Day in Q's Life

 Social media has taken the world by storm. In my life time, I never thought I would see so many faces buried into the screens of computers and smart phones. Although I come from the generation of kids who played outside and used their imaginations, I, too, have become enthralled with being online and chatting with others. On a daily basis, I use different forms of social media. For instance, I use Slack to communicate with my coworkers and teammates. From the time I start my day in the morning, until the time I leave work, I am constantly being pinged or messaged about something. I even get pinged when others are conversing with each other, but not to me. Before and after work, I check Facebook (FB) messages and make posts. FB is downloaded as an app on my phone, so I am constantly pinged on my phone after work. Now that I think about it, I don't get much of a break from social media, although I really only visit the one site for personal consumption. When on FB, I only typically ...
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